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The “Find Out NYC” REI attack is appliance iPhone and Android apps to let users alleviate agreeable on out-of-house signage about New York. In accession to entering to win prizes, consumers can additionally apprentice about alfresco activities in the burghal and analyze REI’s new New York location.
“REI recognizes that abounding of our barter are tech-savvy,” said Bethany Hawley, spokeswoman for REI, Kent, WA.
“New York is a altered bazaar for REI and we capital to accomplish it accessible to accompany the outdoors to an burghal ambiance through technology,” she said.
Mobile landscapeUsing the app, users can locate 400 REI posters about New York to scan.
There are six altered posters with altered alfresco scenes that consumers can find.
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Once consumers acquisition a poster, they can point their smartphone at the affiche to abduction the headline.
Users are again taken to a mobile-optimized folio area they can angle their handset about to affectation a attributes scene.
Pictures of the alfresco accessory prizes are placed about the arena and users can tap on them to win them.
For anniversary award-winning that a customer unlocks, they additionally accept a adventitious to be entered to win a admirable award-winning for two to Costa Rica.
Each affiche is branded with the REI logo and a account of the new New York Soho location.
In accession to entering to win prizes, users can additionally apprentice added about the store, including abundance hours and the address.
Urban jungleIn accession to announcement the REI store, the ambition of the scavenger coursing is to brainwash users about the alfresco opportunities and activities accessible in New York.
The attack additionally hits straight-on with REI’s tag line, which is “find out.”
By appliance a scavenger coursing that uses aggrandized absoluteness to advantage its book materials, REI is auspicious consumers to amalgamate the brand’s bulletin with the outdoors, which is a acute move for the retailer.
REI has centered its adaptable action appropriately far about apps.
For example, REI afresh partnered with U.S. Bank to access associates to REI’s adherence affairs with an app that took users through the step-by-step action of applying for a agenda (see story).
“The ambition is to acquaint REI SoHo in a fun and altered way by bringing the outdoors into New York,” Ms. Hawley said.
“The app targets New Yorkers that accept a adulation for the outdoors and alive adventures,” she said.
Final TakeLauren Johnson is beat abettor on Adaptable Commerce Daily, New York
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