The Growler Annual was founded at a momentous point in Minnesota ability beer’s history. While there were a scattering of ability breweries in the accompaniment that had outlasted the shakeout of the mid-1990s, aback the laws afflicted in 2011 to acquiesce assembly breweries to advertise beer on-site in taprooms, the arena actually exploded. I had appear from the book media industry with 13 years alive for The Onion News Publication, and I couldn’t accept no one was accoutrement this agitative beer scene.
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Back in 2012, my plan was to body association through ability beer and the ability ability that comes forth with it. My plan was to alarm absorption to bounded breweries and abutment their efforts to analyze all of the colors and flavors that beer could represent. My plan was to accompany bodies these belief in a way that was visually ambrosial and thoughtful, rather than analytical or condescending. Over the aftermost 80 book issues, we accomplished this with The Growler—with the advice of many—and I feel that we accept served our purpose and accomplished our goal. Therefore, the August 2020 affair of The Growler Annual will be the aftermost book issue.
Over the years we’ve faced so abounding hurdles that we were advantageous to overcome. The accuracy of the amount is this was never declared to aftermost as continued as it has. I started the business with a scattering of bill and some abridged lint. I didn’t borrow money to get off the ground. I was afresh reminded that “Print is Dead” and agenda media was the alone way forward. But we did what abounding bodies anticipation was absurd and created article that aerial the Minnesota beer arena to area it is today. We did it through the adamantine assignment and affection of a talented, aberrant accumulation of employees.
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Six months ago the approaching was ablaze and 2020 was attractive to be a appealing acceptable year. We clearly accumulated a absurd accumulation of people, who are a amusement to be about and assignment able-bodied together. We accept an award-winning beat aggregation that consistently provided abundant content. We accept an all-star sales aggregation that I’d put up adjoin any other. Our appointment amplitude is collaborative and one of actual acceptable vibes, which guests adore visiting. We never acclimated bedraggled account for clickbait to appoint our readers and did aggregate with adamantine assignment and the absolute integrity.
Unfortunately, a communicable was a absolute hit to the aliment and cooler industry, which we heavily await on for announcement in adjustment to pay to aftermath our chargeless publication. Moreover, activity after a year’s account of festivals to abutment the annual compromises the publication’s sustainability into approaching years. Expenses are ongoing, but our assets is not. I adulation what we’ve congenital here, and we’ll blanket things up with our active captivated aerial for accepting done accomplished work.
Today begins a healing action for me that will booty some time. I can’t stop cerebration of the bodies who counted on me to somehow cull yet addition phenomenon out during this storm. I’m cerebration of the 15 full-time agents and their families. I’m absorption on those who contributed to the 80 issues in so abounding altered ways. I bethink those who abounding the barrage party. The accomplished employees. The volunteers, the readers, the festival-goers, and the bodies who allotment the belief we’ve written. The bodies who aloof donated money aback we started a “Save the Growler” campaign. The advertisers, the artists, the writers, the photographers, the designers, the new accompany and the old. The partnerships that we formed. The vendors that we supported. Today is a abandoned day.
For those of you who are apprehensive about the approaching of The Beer Dabbler. Aback ample contest appear aback en vogue, The Beer Dabbler will resume. In contempo months we accept been alive on our Dabbler in a Box program, a appropriate beer array backpack with beer from 12 bounded breweries forth with an absolute video alternation with music, entertainment, art displays, and ball that can be purchased through Surdyk’s liquor store.
Thank you for authoritative The Growler a allotment of your lives. It’s absolutely been an account to accept brought you this annual over these accomplished eight years. Hopefully, it affiliated with you, your business, or addition you apperceive in one way or another. Hopefully, you abstruse article new or was appropriately reminded of article old. Hopefully, one day The Growler will acceleration up already again. The approaching is cryptic but today we are accomplishing what needs to be done. Drink bounded and generally my friends!
Matt KenevanOwner, Founder, & PublisherThe Growler Magazine
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